How much does a website cost for a small business in Europe?

Ask five web designers for a price and you will get five very different answers, from a few hundred euros to well over ten thousand. Most of that gap comes from a handful of decisions you can make yourself. This guide explains them, so you can compare quotes properly and pay for what your business actually needs.

Typical price ranges

These are rough ranges for small businesses across Europe. Prices vary by country and by who builds the site, so treat them as a starting point, not a rule.

• Do-it-yourself builders (Wix, Squarespace and similar): around €15–€50 per month, plus your own time.
• Simple business site from a freelancer: roughly €600–€2,500 for 3–6 pages.
• Business site with booking, a blog or several languages: roughly €1,500–€6,000.
• Webshop or custom web app: roughly €3,000 and up, depending on products, payments and features.
• Agency projects: often €5,000–€20,000 or more, because you also pay for project management and a larger team.

What makes a website more expensive

• Number of pages and how unique each page design is.
• Languages: every extra language means more pages to build, translate and test.
• Features: online booking, a shop, customer accounts, payments and integrations.
• Content: whether you supply texts and photos or need them written and produced.
• Design: a template you adapt costs less than a fully custom design.
• Testing: a site checked on real iPhones, Android phones and browsers takes longer, but breaks far less after launch.

The running costs nobody mentions

The build price is only part of the bill. Budget for these too:

• Domain name: about €10–€20 a year for a .com, .eu or country domain.
• Hosting: free to around €30 a month for a small business site; more for busy webshops.
• Business email: a few euros per person per month.
• Updates and fixes: either your own time, or a support plan.
• Paid plugins or apps on platforms like WordPress or Shopify.

Five questions to ask before you pay

• Do I own the website, the code and the domain once it is paid for?
• Which devices and browsers will you test it on before launch?
• How many rounds of changes are included?
• Is it fast on a phone, and will it be set up for Google (titles, descriptions, sitemap)?
• What happens if something breaks a month after launch?

How to get a good site without overpaying

Start small. A clear five-page site that loads fast, works perfectly on phones and tells visitors exactly what to do next will usually win you more customers than a big site with half-finished pages. You can add a blog, booking or a second language later.

Whatever you choose, insist on a fixed price with a clear list of what is included, and on testing before launch. Fixing a broken booking form after customers have found it is always more expensive than catching it first.